SEARCH ENGINE OPTIMIZATION (SEO)

In this book, we aim to give an overview of some different aspects of SEO and provide a selection of resources for further study. SEO is not difficult but, like anything worth learning, it does take some time and application before you can start to see results. Rest assured, the results you will get from successful implementation of SEO will pay back all your efforts in learning it many times over. Hopefully, by the time you have finished reading this book, you will be more aware of the opportunities SEO presents to you and more confident in your ability to do it yourself.

IN THIS BOOK, YOU’LL LEARN:

SEO is short for search engine optimization or search engine optimizer.
SEO – Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO is typically a set of “white hat” best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.

Source: Webobedia.com

“Content is king, but marketing is queen, and runs the household.”
GARY VAYNERCHUK

Few Common SEO Questions:

1. What is Organic SEO?
2. What is White Hat SEO?
3. What is Black Hat SEO?
4. What is SEO Services?
5. What is Search Engine Results Page (SERP)?